Quantitative Sociologists View Data as Numbers

question 65

Multiple Choice

Quantitative sociologists view data as numbers.Qualitative sociologists view data as:

• A) human beings.
• B) feelings.
• C) qualities.
• D) words.

Appreciate the significance of evaluating marketing performance using metrics.

Understand the use of the Boston Consulting Group (BCG) matrix in portfolio analysis and strategic decision-making.

Comprehend the strategies for market penetration, product development, and diversification for growth.

Recognize the importance of place and value delivery in making products accessible to customers.

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Definitions:

Demand Pooling

A strategy used in supply chain management to reduce variability in demand by aggregating demand across different customers or markets.

Unavoidable Cost

Costs that cannot be eliminated or reduced in the short-term regardless of the level of production or the business activity.

Proportional Rent

Rent expenses that fluctuate based on a predetermined factor, such as sales volume or production levels.

Fixed Costs

Costs that remain constant in total regardless of changes in levels of activity or volume of output within a certain range.