Exhibit 9-2
Bowline Inc -Refer to Exhibit 9-2

question 54

Multiple Choice

Exhibit 9-2
Bowline Inc.is a distributor which sells one product for $60 per unit.Bowline pays $33 to buy the product.In addition,fixed costs total $42,000 per month.Bowline wishes to maintain an inventory at the end of each month equal to 25% of the next month's projected sales.Purchases are paid in the month after purchase.
Bowline makes all sales on credit and collects 30% in the month of sale and 70% in the month after sale.Budgeted monthly sales in units for the first five months of 2013 are as follows:
$\begin{array}{ll}\text { January } & 20,000 \text { units } \\\text { February } & 25,000 \text { units } \\\text { March } & 28,000 \text { units } \\\text { April } & 30,000 \text { units } \\\text { May } & 26,000 \text { units }\end{array}$
-Refer to Exhibit 9-2.What dollar amount of merchandise inventory will be purchased in April?

• A)$957,000
• B)$528,000
• C)$1,452,000
• D)$1,023,000
• E)None of the answer choices is correct.

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Definitions:

Penetration Pricing

A pricing strategy where a product is initially offered at a lower price to attract customers and gain market share.

Market Acceptance

The degree to which a new product or service is embraced and used by consumers in a target market.

Initial Price

The first set price of a product or service at the start of its market launch, before any discounts or adjustments.

Selective Distribution

A marketing strategy where a product is distributed through a limited number of channels or retailers to maintain exclusivity.