Why Would a Manager Perform Customer-Profitability Analysis

question 22

Essay

Why would a manager perform customer-profitability analysis?

---

Definitions:

Ponzi Scheme

A fraudulent investment scam promising high rates of return with little risk to investors, which generates returns for earlier investors with money taken from later investors.

Investment Swindle

A fraudulent scheme designed to deceive investors, leading to financial loss.

Extortion

The act of obtaining something, especially money, through threats or use of force.

Blackmail

The act of demanding payment or another benefit from someone in return for not revealing compromising or damaging information about them.