Use the Information Below to Answer the Following Question(s)

question 9

Essay

Use the information below to answer the following question(s).
Following a strategy of product differentiation,Despotovich Corporation makes a high-end Computer Monitor,CM12.Despotovich Corporation presents the following data for the years 1 and 2:
Despotovich Corporation produces no defective units but it wants to reduce direct materials usage per unit of CM12 in Year 2.Manufacturing conversion costs in each year depend on production capacity defined in terms of CM12 units that can be produced.Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support.Neither conversion costs nor customer-service costs are affected by changes in actual volume.Despotovich Corporation has 46 customers in Year 1 and 50 customers in Year 2 .The industry market size for high-end computer monitors increased 5% from Year 1 to Year 2.Of the $40 increase in unit selling price,$10 was attributable to a general increase in prices.
-Required:
Present the following,
a.The change in operating income from cost leadership.
b.The change in operating income due to industry wide effects.
c.The effect of product differentiation on operating income and a summarization of the change in operating income between Year 1 and Year 2.

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Definitions:

Ethnography

A qualitative research method focused on understanding and describing the culture of a group by observing them in their natural setting.

Nonverbal Communication

The transmission of messages or signals through a non-linguistic means, such as facial expressions, gestures, and posture.

Interviews

A method of gathering information through direct conversation, typically involving one person asking a series of questions to another.

Time-consuming

A term used to describe tasks or processes that require a considerable amount of time to complete.