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What Is the Primary Purpose of the Balanced Scorecard

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What is the primary purpose of the balanced scorecard?


Definitions:

McDonaldization

The process by which the principles of the fast-food industry, such as efficiency, calculability, predictability, and control, dominate other sectors of society.

American Values

The fundamental beliefs and principles that are held to be important in the United States, including liberty, democracy, equality, and individualism.

Global Transmission

The worldwide spread or transfer of cultures, diseases, information, technologies, and other phenomena.

Industrial Capitalism

An economic system characterized by private or corporate ownership of capital goods, production for profit, and competitive markets.

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