Examlex
If the investment's internal rate of return is more than the required rate of return, the investment should be
Subbranding
A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.
Multiproduct Branding
A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.
Mixed Branding
A marketing tactic where a firm uses its own brand along with a reseller's brand to reach a different segment of customers than it usually targets.
Generic Branding
Products marketed without a branded name, typically featuring basic packaging and lower prices, aiming at cost-conscious consumers.
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