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Most Trademarks Take the Form of Names, Words, or Graphic

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Most trademarks take the form of names, words, or graphic designs.


Definitions:

Bartlett

Refers to Frederic Bartlett, a British psychologist who made significant contributions to the study of memory and cognition, particularly regarding how people reconstruct past events and remember stories.

Schemata

Schemata are cognitive frameworks or concepts that help individuals organize and interpret information, based on their past experiences and knowledge.

Serial Reproduction

A method in psychological research where information is passed from one individual to another sequentially, often used to study how information changes or degrades over repeated transmissions.

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