A SWOT Analysis Is an Examination of the Strengths, Weaknesses

question 49

True/False

A SWOT analysis is an examination of the strengths, weaknesses, opportunities, and threats to determine the business opportunity viability of an idea.

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Definitions:

Brand Loyalty

A favorable attitude toward and consistent purchase of a single brand over time.

Perceived Risk

The potential for loss that consumers believe they are exposing themselves to when making a purchase decision.

Subliminal Advertising

A marketing technique that attempts to influence the subconscious mind of consumers by embedding messages within other media.

Free Trials

Promotional offers that allow consumers to try a product or service for a limited period of time without payment, often used to attract new customers or introduce a new product.