The Value of the Existing Venture Without the Proceeds from the Potential

question 20

Multiple Choice

The value of the existing venture without the proceeds from the potential new equity issue is known as:

• A)pre-money valuation
• B)post money valuation
• C)staged financing
• D)the capitalization rate

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction with the brand.

Rewards Program

A marketing strategy designed to encourage customer loyalty by offering incentives, such as points, gifts, or discounts, for frequent or sizable purchases.

Marketing Strategy

a company's plan designed to promote products or services to reach a specific target market, involving decisions on product, price, place, and promotion.

Frequent Purchases

Transactions that occur regularly over a period, often for everyday goods or services that require replenishment or constant demand.