Examlex
Match each statement with the correct term below.
-Indirect purchase
Celebrity Advertising
A marketing strategy that uses the fame of a celebrity to promote products or services, leveraging their influence to reach potential customers.
Expensive Substitutes
Expensive substitutes are alternative products or services that are more costly than the original item they replace, often affecting consumer choices.
Brand Names
Labels that distinguish the goods or services of one seller from another seller.
Generic Items
Products that are marketed without a brand name and are typically lower in price than branded equivalents.
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