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Match Each Statement with the Correct Term Below

question 63

Multiple Choice

Match each statement with the correct term below.
-Indirect purchase


Definitions:

Celebrity Advertising

A marketing strategy that uses the fame of a celebrity to promote products or services, leveraging their influence to reach potential customers.

Expensive Substitutes

Expensive substitutes are alternative products or services that are more costly than the original item they replace, often affecting consumer choices.

Brand Names

Labels that distinguish the goods or services of one seller from another seller.

Generic Items

Products that are marketed without a brand name and are typically lower in price than branded equivalents.

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