When a Firm Seeks to Identify Itself as Unique in Its

question 95

Multiple Choice

When a firm seeks to identify itself as unique in its industry in an area that is important to buyers, it is known as a

• A) defensive strategy.
• B) differentiation strategy.
• C) low-cost strategy.
• D) focused strategy.
• E) value strategy.

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Definitions:

Outcomes

The results or consequences of actions taken, often used to assess the effectiveness of strategies, projects, or interventions.

Social Media Plan

A document or strategy outlining the objectives, target audience, platform choice, content strategy, and engagement tactics for a brand's or individual's presence on social media.

Outputs

The final products, services, or results generated by a process or activity.

Overall Reputation

A general perception or opinion about an entity's character or quality as seen by the public or specific groups.