A Firm's Competitive Strategy Can Be Either Defensive or Offensive

question 30

True/False

A firm's competitive strategy can be either defensive or offensive.

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Definitions:

Empathetic Stance

An approach that emphasizes understanding and sharing the feelings of others, often used by brands to connect with their audience on a deeper level.

Consumers

Individuals who purchase goods or services for personal use.

Social Causes

Issues or missions aimed at improving society or addressing social problems, often leveraged by organizations to demonstrate corporate social responsibility.

Brand Purpose

Refers to the underlying mission or reason for a brand's existence beyond making a profit, often related to societal or environmental contributions.