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Corporations can use many tools in order to prevent takeovers, including poison pills, which require a supermajority of shareholder votes to approve selling the firm, selling the most profitable part of the company, and staggered boards.
Marketing Strategies
Comprehensive plans formulated to reach marketing goals, such as increasing brand awareness or market share, through a coordinated set of actions involving product, price, place, and promotion.
Four Ps
The Four Ps refer to Product, Price, Place, and Promotion, a marketing mix model that companies use to consider and adjust their marketing strategy and approach to market effectively.
Price
The amount of money that must be paid to acquire a good or service.
Introductory Offer
A promotional strategy involving a temporary low price or additional benefits to attract new customers or introduce a new product.
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