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Dell Computers Allows Potential Consumers to Customize Personal Computers to Their

question 144

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Dell Computers allows potential consumers to customize personal computers to their desires. Dell's strategy is successful because offering bundles that more exactly meets a consumer's preference allows Dell to extract more consumer surplus.


Definitions:

Initiatives

Specific actions or strategies undertaken by an organization to achieve particular objectives.

Accounting Standards

Guidelines and principles designed to improve the transparency and consistency of financial reporting and accounting practices.

Managerial Accounting

The process of identifying, measuring, analyzing, and communicating financial information to managers for the pursuit of an organization's goals.

Financial Accounting

The process of recording, summarizing, and reporting the myriad of a company's transactions to provide an accurate picture of its financial position and performance.

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