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What is a subgame?
Marketing Plan
A comprehensive document or blueprint that outlines an organization's marketing efforts and strategies for a specific period, including objectives, target markets, and tactics.
Target Audience
The specific group of people at whom a product or the marketing message of a product is aimed.
Generic Marketing Plan
A broad, adaptable marketing strategy framework that can be customized and applied to various types of products, services, or market conditions.
Stakeholders
Individuals or groups with an interest in or impact upon the performance and decisions of an organization, including employees, customers, shareholders, and communities.
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