Which of the Following Can a Firm Use to Defend

question 71

Multiple Choice

Which of the following can a firm use to defend a successful product's brand name?

• A)The firm can obtain a patent on the brand name.
• B)The firm can apply for a trademark to ban other firms from using the product's name.
• C)The firm can increase the amount it spends on advertising for the product.
• D)The firm can attempt to copyright the brand name.

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Definitions:

Par Value

The face value of a bond or stock as stated by the issuing company, which does not necessarily reflect market value.

Stock Split

A corporate action where a company divides its existing shares into multiple shares to boost the liquidity of the shares, although the overall value of ownership remains the same.

Liquidating Dividend

A return of capital to shareholders, usually during the dissolution of a company, exceeding the original investment amount.

Retained Earnings

Cumulative net income minus dividends paid to shareholders, representing the portion of profit reinvested in the business.