The Most Important of the Factors That Make a Firm

question 180

Multiple Choice

The most important of the factors that make a firm successful and that can be controlled by the firm's owners and managers are

• A)the establishment of trademarks for its products and the aggressive defense of those trademarks.
• B)lobbying government to erect or enforce entry barriers in its markets and the marketing of its products as widely as possible.
• C)the differentiation of its products and the production of products at a lower average cost than competing firms.
• D)the selection of the prices of its products and the selection of the most productive and loyal employees.

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Definitions:

Discount Rate

The discount rate is the interest rate set by central banks charged to commercial banks for loans, affecting the cost of borrowing money.

Actual Interest Rate

The real rate of interest earned or paid on an investment or loan, taking into account the effect of compounding.

Cash Discounts

Reductions in price given to a customer for prompt payment of their bill.

Invoice

A document issued by a seller to a buyer that specifies the products or services sold, quantities, and agreed prices for products or services provided.