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The 2011 unrealized gain from the intercompany sale
Primary User
The primary user is the main individual or group of individuals who are the intended users or beneficiaries of a product or service.
Direct Negative-No Question
A type of question that prompts a negative response and is directly tailored to confirm a particular assumption or piece of information.
Opinion Approach
An approach whereby a salesperson shows that the buyer’s opinion is valued.
SPIN Approach
A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a customer's needs and propose solutions.
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