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Marketing Databases
Collections of data and information regarding customers, potential customers, market trends, and competitor analysis, used to inform marketing strategies and campaigns.
Environmental Scan
The process of collecting and analyzing external and internal data to understand the market environment, including trends, opportunities, and threats.
Action Analysis
The process of examining and breaking down the actions required to achieve a particular goal or objective.
Situational Analysis
The process of identifying internal and external factors that can affect an organization's performance, often as a part of strategic planning.
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