Figure 4-1 Figure 4-1 Shows Kendra's Demand Curve for Ice

question 154

Multiple Choice

Figure 4-1 Figure 4-1 shows Kendra's demand curve for ice cream cones.
-Refer to Figure 4-1.If the market price is $2.50,what is the consumer surplus on the second ice cream cone?

• A)$0.50
• B)$1.50
• C)$3.00
• D)$10.50

---

Definitions:

Marketing Analytics

The practice of using data analysis tools and metrics to measure, manage, and analyze marketing performance and improve effectiveness.

AMA's Code

The American Marketing Association's guidelines for ethical behavior and practice in the marketing profession.

Ethical Value

The importance placed on moral behaviors and actions that are considered right and good in a societal or individual context.

Distribution Decisions

Choices made regarding the channels and processes used to deliver a product from the manufacturer to the end consumer.