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Figure 19-3
-Refer to Figure 19-3.Which of the following is not true?
Market Testing
The process of evaluating the viability of a new product or service through controlled experiments with target markets before a full-scale launch.
Business Analysis
The practice of identifying business needs and determining solutions to business problems through analysis and problem-solving strategies.
Environmental Scanning
The process of collecting, analyzing, and using information about trends, events, and relationships in an entity's external environment to assist in planning the entity's future course of action.
New-product Development Process
A series of steps that businesses follow to conceptualize, design, and bring a new product to the market, from initial ideation to commercialization.
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