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Figure 1-4
-Refer to Figure 1-4.Which of the following statements is true?
Legally Protected
Refers to rights or assets that are safeguarded by law from infringement or unauthorized use, ensuring their exclusive use by the holder.
Brands
Names, terms, designs, symbols, or other features that distinguish one seller's goods or services from those of other sellers.
Marketing Mix
The marketing mix is a framework comprising four key components—product, price, place, and promotion—used to effectively market and sell products or services.
Complete Set
An all-inclusive collection of items that together form a whole or are required to complete a task.
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