Examlex
When considering ethical issues in assessment which of the following is/are considered essential?
Competitive Advantage
The attributes or conditions that enable a company to produce goods or services better or more cheaply than its competitors, thus providing greater value to customers.
Head-to-head Positioning
A marketing strategy where products are directly compared with competitors' offerings to highlight superior features or value.
Product Attributes
The characteristics or features of a product, such as quality, design, and brand, that define it and contribute to its appeal.
Target Market
A particular group of consumers identified as the recipients of a marketing campaign or the primary audience for a product or service.
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