Examlex
The actual indirect-cost rate is calculated by dividing actual total indirect costs by the budgeted total quantity of the cost-allocation base.
Brand Assets
Constitutes the valuable elements of a brand, such as trademarks, brand name, and customer loyalty, that contribute to its overall equity.
Logos
In rhetoric, it refers to the appeal to logic, one of the three modes of persuasion identified by Aristotle, alongside ethos and pathos.
Design Language
A system of guidelines used to create a cohesive visual and functional style across a brand or product.
Fame and Uniqueness
Attributes of a brand or product characterized by widespread recognition and a distinctive quality that sets it apart from competitors.
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