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Karen Hefner, a florist, operates retail stores in several shopping malls. The average selling price of an arrangement is $30 and the average cost of each sale is $18. A new mall is opening where Karen wants to locate a store, but the location manager is not sure about the rent method to accept. The mall operator offers the following three options for its retail store rentals:
1.paying a fixed rent of $15,000 a month, or
2.paying a base rent of $9,000 plus 10% of revenue received, or
3.paying a base rent of $4,800 plus 20% of revenue received up to a maximum rent of $25,000.
Required:
a.For each option, compute the breakeven sales and the monthly rent paid at break-even.
b.Beginning at zero sales, show the sales levels at which each option is preferable up to 5,000 units.
Goodwill
An intangible asset representing the excess of purchase price over the fair market value of identifiable assets and liabilities acquired in a business combination.
Equity Method
An accounting technique used to record investments in other companies, where the investment is initially recorded at cost and adjusted thereafter for the proportionate share of profit or loss and dividends received.
Impairment Loss
A decrease in an asset's net carrying value that exceeds the future recoverable amount.
Fair Value
The sum received from selling an asset or paid to hand over a liability during a structured deal among participants in the market at the time of assessment.
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