Answer the Following Questions Using the Information Below:
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question 28

Multiple Choice

Answer the following questions using the information below:
The top management at Groundsource Company, a manufacturer of lawn and garden equipment, is attempting to recover from a fire that destroyed some of their accounting records. The main computer system was also severely damaged. The following information was salvaged:
$\begin{array}{lrrr}&\text { Tractor Division }& \text { Tiller Division }& \text {Digger Division }\\\text { Sales } & \$ 10,000,000 & (\mathrm{a}) & \$ 2,400,000 \\\text { Net operating income } & \$ 1,000,000 & \$ 1,440,000 & \$ 600,000 \\\text { Operating assets } & (\mathrm{b}) & (\mathrm{c}) & \$ 2,000,000 \\\text { Return on investment } & 0.20 & 0.10 & \text { (d) } \\\text { Return on sales } & (\mathrm{e}) & 0.12 & 0.25 \\\text { Investment turnover } & \text { (f) } & \text { (g) } & 1.2\end{array}$
-What is the Tractor Division's investment turnover?

• A).50
• B) 1.0
• C) 2.0
• D) 2.5

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Definitions:

Promotion Mix

The combination of advertising, sales promotion, public relations, personal selling, and direct marketing used by a company to reach its marketing objectives.

Crisis Management

The process by which an organization deals with a sudden and significant negative event to minimize harm and recover quickly.

Comment Card

A feedback form provided to customers to express their satisfaction or suggestions about services or products.

Contest

A competition where participants strive to win by surpassing others in some criteria.