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To determine the Economic Order Quantity,the relevant ordering costs are maximized and the relevant carrying costs are minimized.
Seasonal Factors
Elements that cause fluctuations in business or market activity at certain times of the year.
Transit Advertising
A form of advertising that is placed in or on modes of public transportation or in public transportation areas.
Mobile Signage
Signage designed to be moved or displayed on mobile units, often seen on vehicles for advertising purposes.
Flighting Schedule
An advertising strategy that involves intermittent and scheduled periods of advertising followed by periods without any ads.
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