Northern Corp Is Concerned About Its Declining Sales, Especially the Reduction

question 107

Essay

Northern Corp is concerned about its declining sales, especially the reduction in the number of customers. For the last two years, its shirts have won industry awards for high quality and trend-setting styles. At the latest executive managers' meeting, all were blaming each other for the decline. After much discussion and presenting some fact-finding information, it was determined that sales relationships were the cause of most of the problems.
Required:
What may be some of the causes and how can the causes be detected if product quality is not an issue?

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Definitions:

Growth Strategy

A plan employed by organizations to increase their size, revenue, market share, or customer base through various methods such as market expansion, product development, or acquisitions.

HR Managers

Professionals responsible for overseeing all aspects of human resources practices and processes, including recruitment, training, performance management, and ensuring compliance with employment laws.

Chief Operating Officer (COO)

The executive responsible for managing the day-to-day administrative and operational functions of a company.

Functional Design

An approach to design that focuses on creating products, services, or systems based on their intended function.