Examlex
Price discounts are influenced by ________.
Perceptual Map
A visual representation used in marketing to display customers' perceptions of a product or brand in relation to others within a competitive landscape.
Consumer Judgments
Refers to the evaluations or assessments made by consumers about products, services, or brands based on their perceptions and experiences.
Perceptual Map
A visual representation used in marketing to depict how consumers perceive a brand or product in relation to competitors, often based on attributes like quality and price.
Two Dimensions
A term referring to the width and height aspects of an object or space, often used in contexts ranging from geometry to digital screens.
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