The Chart Used to Express Customer Profitability Is Called the Whale

question 141

Multiple Choice

The chart used to express customer profitability is called the whale curve because ________.

• A) it is forward-bending at the point where customers start to become profitable and thus resembles a humpback whale
• B) it is forward-bending at the point where customers start to become unprofitable and thus resembles a humpback whale
• C) it is backward-bending at the point where customers start to become profitable and thus resembles a humpback whale
• D) it is backward-bending at the point where customers start to become unprofitable and thus resembles a humpback whale

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