Sail Safe Currently Sells Motor Boats for $60,000

question 91

Essay

Sail Safe currently sells motor boats for $60,000. It has costs of $46,500. A competitor is bringing a new motor boat to the market that will sell for $55,000. Management believes it must lower the price to $55,000 to compete in the market for motor boats. The marketing department believes that the new price will cause sales to increase by 12.5%, even with a new competitor in the market. Sail Safe's sales are currently 2,000 motor boats per year. 3
Required:
a. What is the target cost for the new target price if target operating income is 20% of sales?
b. What is the change in operating income if marketing department is correct and only the sales price is changed?
c. What is the target cost if the company wants to maintain its same income level, and marketing department is correct?

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Definitions:

Joint Venture

Involves the joining together of parts of companies to accomplish specific, limited objectives. Joint ventures are controlled by the combined management of the two (or more) parent companies.

Independent Companies

Firms that operate independently without being owned or controlled by another entity or conglomerate.

Specific Objective

A clearly defined and measurable goal that an organization or individual aims to achieve.

Resources

Assets or inputs used to produce goods and services, including natural, human, and capital resources.