Answer the Following Questions Using the Information Below:
Contrafic's Kitchens

question 181

Multiple Choice

Answer the following questions using the information below:
Contrafic's Kitchens is approached by Mr. Louis Cifer, a new customer, to fulfill a large one-time-only special order for a product similar to one offered to regular customers. The following per unit data apply for sales to regular customers:
$\begin{array}{lr}\text { Direct materials } & \$ 546 \\\text { Direct labor } & 360 \\\text { Variable manufacturing support } & 54 \\\text { Fixed manufacturing support } & 120 \\\quad \text { Total manufacturing costs } & 1,080 \\\text { Markup (60\%) } & 648 \\\text { Targeted selling price } & \$ 1,728\end{array}$ Contrafic's Kitchens has excess capacity. Mr. Cifer wants the cabinets in cherry rather than oak, so direct material costs will increase by $60 per unit. The average marketing cost of Contrafic's Kitchens is $180 per order.
-Other than price,what other items should Contrafic's Kitchens consider before accepting this one-time-only special order?

• A) reaction of shareholders
• B) reaction of existing customers to the lower price offered to Mr. Louis Cifer
• C) demand for cherry cabinets
• D) price is the only consideration

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Definitions:

Factor of Production

Refers to the resources used in the creation of goods and services, which typically include land, labor, capital, and entrepreneurship.

Inelastic Demand

A market condition where the demand for a good or service is relatively unresponsive to changes in its price.

Substitute Resources

Alternative resources that can be used in place of another to satisfy consumer demand or production needs, often affecting market competition and prices.

Elastic Demand

A market situation where the quantity demanded of a good or service changes significantly as its price changes.