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Parker and Spitzer Manufacturing Is Approached by a European Customer

question 59

Essay

Parker and Spitzer Manufacturing is approached by a European customer to fulfill a one-time-only special order for a product similar to one offered to domestic customers.The following per unit data apply for sales to regular customers:
 Direct materials $1,782 Direct labor 810 Variable manufacturing support 1,296 Fixed manufacturing support 2,808 Total manufacturing costs 6,696 Markup (50%) 3,348 Targeted æelling price $10,044\begin{array}{lr}\text { Direct materials } & \$ 1,782 \\\text { Direct labor } & 810 \\\text { Variable manufacturing support } & 1,296 \\\text { Fixed manufacturing support } & 2,808 \\\quad \text { Total manufacturing costs } & 6,696 \\\text { Markup (50\%) } & 3,348 \\\text { Targeted æelling price } & \$ 10,044\end{array} Parker and Spitzer Manufacturing has excess capacity.
Required:
a.What is the full cost of the product per unit if the marketing costs is $3,000?
b.What is the contribution margin per unit?
c.Which costs are relevant for making the decision regarding this one-time-only special order? Why?
d.For Parker and Spitzer Manufacturing,what is the minimum acceptable price of this one-time-only special order?
e.For this one-time-only special order,should Parker and Spitzer Manufacturing consider a price of $5,400 per unit? Why or why not?

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Definitions:

Profit

The financial gain achieved when the revenue from a business activity exceeds the expenses, costs, and taxes associated with maintaining the activity.

Demand Curve

A chart that depicts how the quantity of a product demanded by buyers is related to its price, usually sloping downwards.

Marginal Revenue

The additional income earned from selling one more unit of a good or service, crucial for decision-making on output levels.

Unit Elastic

A situation in economics where a change in the price of a product leads to a proportional change in the quantity demanded or supplied, resulting in an elasticity of exactly one.

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