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A restaurant is deciding whether it wants to update its image or not.It currently has a cozy appeal with an outdated dcor that is still in good condition,menus and carpet that need to be replaced anyway,and loyal customers.
é Identify for the restaurant management
a.those costs that are relevant to this decision,
b.those costs that are not differential,
c.and qualitative considerations.
Conditioned Stimulus
An initially neutral signal that, through association with an unconditioned stimulus, eventually elicits a conditioned response.
Unconditioned Stimulus
A stimulus that elicits a natural, reflexive response without the need for prior conditioning.
Minimal Effects
Changes or impacts that are barely noticeable or have little to no significant influence on the overall condition or outcome.
Stimulus-Substitution Theory
Pavlov’s view that the pairing of the conditioned stimulus (CS) and unconditioned stimulus (UCS) allows the CS to elicit the unconditioned response (UCR) as the conditioned response (CR).
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