If Option 1 Costs $120 and Option 2 Costs $90

question 170

True/False

If Option 1 costs $120 and Option 2 costs $90, then the differential cost is $30.

---

Definitions:

Consumer Markets

Markets comprised of individuals and households that purchase goods and services for personal use.

Future Profit

The expected earnings or economic benefits that a company or investment will generate in future periods.

ROI

Return on Investment measures the gain or loss generated on an investment relative to the amount of money invested.

Segmentation Approach

A marketing strategy that divides a broad target market into subsets of consumers who have common needs, interests, and priorities.