With a Constraining Resource, Managers Should Choose the Product with the ________

question 139

Multiple Choice

With a constraining resource, managers should choose the product with the ________.

• A) lowest contribution margin per unit of the constraining resource
• B) highest sales price
• C) highest contribution margin per unit of the constraining resource
• D) highest gross profit

---

Definitions:

Cost-Per-Contact Basis

A marketing metric that calculates the expense involved in reaching one member of the target audience through a specific channel or campaign.

Directly Paid

A financial transaction where payment is made directly from one party to another without intermediaries.

Public Relations

The strategy of communication designed to cultivate mutually advantageous relations between organizations and their communities.

Communication Management

The systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; aimed at achieving the objectives of a marketing campaign.