Examlex
Avoidable variable and fixed costs should be evaluated when deciding whether to discontinue a product,product line,business segment,or customer.
International Firms
Businesses that operate across national borders, engaging in international trade or investment.
International Firm
A company that engages in business activities across national borders.
Extension
In marketing, refers to expanding a product line or brand by introducing additional items or categories.
Marketing Strategy
The means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
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