A Well-Conceived Plan Allows Managers the Ability to ________

question 50

Multiple Choice

A well-conceived plan allows managers the ability to ________.

• A) not make decisions again until the next planning session
• B) keep lower-level managers from implementing change
• C) underestimate costs so that actual operating results will be favorable when comparisons are made
• D) take advantage of unforeseen opportunities

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Definitions:

Media Selection

The process of choosing the most effective types of media channels to deliver advertising messages to the target audience.

Copy Development

The process of creating content for advertising or marketing materials.

Artwork

Works of art, especially visual arts, which include items like paintings, sculptures, and photographs, produced for aesthetic purposes.

Limited-Service Agency

An advertising agency that specializes in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media space, or providing Internet services.