According to the Authors of the Textbook, Scholars in the 1600's

question 222

Multiple Choice

According to the authors of the textbook, scholars in the 1600's did not apply scientific methodology to the study of the mind and human behavior because of what belief?

• A) that scientific methodology did not work
• B) that science needed more time to develop
• C) that humans were not just physical machines, and could not be studied using science
• D) that it was a religious sin to try to understand the nature of the mind

---

Definitions:

Ethnographic

A research method that attempts to provide a close understanding of people and cultures.

Opinion Leaders

individuals who have significant influence on the attitudes, beliefs, and behaviors of others within a community or social group, often due to their expertise or position.

Product Modifications

Changes or improvements made to a product to enhance its appeal or functionality.

Brand Identities

The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.