Is It Reasonable to Conclude That Subliminal Messages Have a Strong

question 165

Multiple Choice

Is it reasonable to conclude that subliminal messages have a strong effect on behavior?

• A)No,research shows that they have no effect whatsoever.
• B)No,although research shows they might have mild effects.
• C)Yes,the research shows that subliminal ads are powerful.
• D)Conclusions about subliminal messages have not been reached by psychologists.

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Definitions:

Cognitive Therapy

Form of psychotherapy that focuses on how a person’s thoughts lead to feelings of distress, with the aim of helping them change these irrational thoughts.

Transference

Process in psychoanalysis in which the patient transfers all of the positive or negative emotions associated with the patient’s other relationships to the psychoanalyst.

Aversive Conditioning

Counterconditioning technique that pairs an unpleasant stimulant with an undesirable behavior.

Systematic Desensitization

Form of exposure therapy used to treat phobias and anxiety disorders by exposing a person to the feared object or situation through a stimulus hierarchy.