Research Suggests That the Best Way to Cope with a Food

question 102

Multiple Choice

Research suggests that the best way to cope with a food craving might be to

• A)give in and eat the food your craving.
• B)try to ignore the craving.
• C)imagine the sight and smell of the food.
• D)condition yourself to associate food with pain.

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Definitions:

Opportunity Cost

The sacrifice of potential gains that could have been obtained from unchosen options.

Cost of Capital

The required return necessary to make a capital budgeting project, such as building a new factory, worthwhile.

Beta Coefficient

Amount of systematic risk present in a particular risky asset relative to an average risky asset.

Capital Gains Yield

The price appreciation component of a stock's total return, calculated as the increase in the stock price divided by its initial price.