Examlex
Research indicates that ___________ college students are likely to achieve high status in student groups such as fraternities and sororities, but are also more prone to risk taking and substance abuse problems.
Prestige Pricing
A pricing strategy where prices are set higher than competitors to convey an image of exclusivity or superior quality.
Price Lining
A pricing strategy where products are sold at predetermined price points, each representing a distinct level of quality or features.
Customary Pricing
Pricing strategy based on what is traditionally expected or accepted within a specific market or industry.
Loss-leader Pricing
A strategy where a product is sold at a loss to attract customers in hopes they will make additional purchases.
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