Examlex
When was the last party realignment?
Source Credibility
The level of trustworthiness and expertise attributed to a communication source by a receiver, affecting the persuasive effectiveness of the message.
Mere Exposure Effect
A mental effect in which individuals naturally favor things simply because they recognize them.
Novelty Wear-Out Effect
A phenomenon where the effectiveness or appeal of something new diminishes over time as it becomes familiar or overused.
Barrier-To-Entry Effect
Factors that prevent or hinder new competitors from easily entering an industry or area of business.
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