Examlex
Why do both households and societies face many decisions?
Reinforcement
The process by which a stimulus or event strengthens or increases the probability of the response that it follows.
Stimulus
Any event or situation that evokes a response.
Higher-Order Conditioning
A process in classical conditioning by which a stimulus that was previously neutral is paired with a conditioned stimulus to produce the same conditioned response as the conditioned stimulus.
Secondary Reinforcer
A stimulus that gains its reinforcing power through its association with a primary reinforcer.
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