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Figure 2-2
-Refer to Figure 2-2. What does the outer loop represent?
Diversification
A risk management strategy involving entering into new markets or adding new products to reduce dependency on a single market or product.
Product Development
The process of creating new products or enhancing existing ones, from concept through design, testing, and launching to the market.
Market Development
The process of expanding into new markets to increase sales and profitability, often by identifying and entering new geographic or demographic segments.
Market Penetration
The extent to which a product or service is recognized and bought by customers in a particular market.
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