Examlex
What are economists who try to explain economic phenomena considered?
Behavioral Segmentation
The process of dividing a market into groups based on consumer behavior patterns as they relate to the use of a product or service.
Consumer Markets
Markets consisting of individuals and households that purchase goods and services for personal consumption.
Product Usage
The manner in which a consumer uses a product, which can influence product development, marketing strategies, and customer satisfaction.
Market Segment
Refers to the division of the potential market into distinct groups of customers with common needs or characteristics.
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