Examlex
The "tone at the top":
Ownership Utility
The added value or benefit provided to a product or service by ensuring that the consumer has the legal right or ownership to use or dispose of it as they see fit.
Product Availability
The extent to which products are in stock and can be purchased by consumers at any given time.
Exchange Process
The exchange process refers to the series of actions in which two or more parties give something of value to each other, usually in the context of business or trade.
Perceived Needs
The subjective understanding or belief of individuals about what they must have or achieve.
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