To Obtain a New Customer, a Business Sells Merchandise to the Customer

question 103

Multiple Choice

To obtain a new customer, a business sells merchandise to the customer for $65. Normally, the merchandise sells for $85. For this sale, the business should record revenue of:

• A) $65.
• B) $85.
• C) either amount.
• D) an average of the two amounts.

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Definitions:

Affiliate Marketing

A digital marketing strategy where businesses pay external parties or affiliates a commission for directing traffic or sales to their products or services.

Commission

A fee paid to an agent or employee for conducting a transaction or sale, typically a percentage of the sale price.

Merchant's Website

An online platform owned and operated by a seller that enables the showcase and sale of products or services to consumers.

Wholesale Industry

The sector of the economy responsible for selling goods in large quantities, often to retailers or professional users, but not to general consumers.