Examlex
A ratio can be expressed as a proportion, a rate, or a percent.
Reverse Marketing
A strategy where the consumers' needs drive the marketing process, and companies aim to satisfy those needs rather than pushing products.
Load Factor
In the context of transportation, it is the ratio of passenger-kilometers traveled to the total capacity available, or in energy, it is the ratio of actual energy used to the potential energy that could be used over a specific period.
Paying Customer
An individual or entity that purchases goods or services, contributing to a business's revenue.
Frequent Flyer
A loyalty program member who travels regularly with a particular airline and earns points or miles that can be redeemed for travel-related benefits.
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