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The assumption of rational self-interest means that economic decision makers:
Profit Margin
A financial performance ratio that calculates the percentage of revenue that exceeds the costs of goods sold, representing the portion of sales that turns into profit.
Investment Turnover
A ratio indicating how efficiently a company generates sales revenue from its investment in assets.
Return on Investment
A measurement of the gain or loss generated on an investment relative to the amount of money invested.
Residual Income
A measure of profit that exceeds the minimum required return on an investment or business venture.
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